UX Strategist & Leader

Bridging User Insights and Business Strategy

With over 18 years of experience leading research teams, I don't just surface insights—I act as a core business partner. By aligning organizational strategy with deep user needs, I help teams build high-impact products that deliver a distinct win-win for both your customers and your bottom line.

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18+

Years Experience

110+

Research Studies

$100M+

Product Decisions

Thanh Nguyen - UX Strategist & Leader

Team Builder

Built 2 research teams

About Me

With over 18 years of experience, I am a seasoned UX research leader and consultant who has built high-impact practices for early-stage startups to Fortune 500 enterprises.

My strength lies in my deep adaptability: I am equally energized stepping in as a scrappy, solo researcher tasked with building a practice from the ground up, as I am leading and scaling enterprise-level, multi-disciplinary teams.

By seamlessly blending mixed-methods execution with high-level corporate strategy, I ensure that research is never just a checkbox, but a foundational driver of product growth and business value.

Strategic Vision

Connecting research insights to business objectives

Team Leadership

Building and mentoring high-performing research teams

Workshopping Specialty

Aligning teams through strategic working sessions and faciliation

Mixed Methods

Combining qualitative depth with quantitative rigor

Portfolio & Case Studies

Select examples of research initiatives that drove significant business impact and product improvements.

Enhanced Trading & Rebalancing Transformation
Enhanced Trading & Rebalancing Transformation
Led a complete overhaul and transformation of the enhanced trading and rebalancing system, reducing time to conduct trades by 69% and improving satisfaction by 37%.

Research Methods

Ethnography
Focus Groups
User Testing
Quantitative Surveys
Cognitive Walkthrough
69% reduction in time to place trades
Research Democratization Program
Research Democratization Program
Created a research democratization program allowing product, design, and marketing teams to conduct their own research. Resulted in a 30% boost in research volume and centralized research insights.

Research Methods

ResearchOps
Program Management
Training & Education
Governance
30% Boost in research volume
Blood Donation Sign Up
Blood Donation Sign Up
Revamped blood donation sign up process, achieving a 19% increase in online appointments and a 33% year-over-year increase in actual blood donations.

Research Methods

Accessibile Design
Mobile Research
Conversion Funnel Optimization
Stakeholder Interviews
33% Increase in blood donations year-over-year

More Case Studies & Portfolio

Explore additional research projects and work samples showcasing my approach to user research.

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Skills & Expertise

Comprehensive expertise across research methodologies, team leadership, and strategic planning.

Research Methods
Generative Research
Evaluative Research
Mixed Methods
Ethnographic Studies
Contextual Inquiry
Usability Testing
Survey Design
A/B Test Analysis
Diary Studies
Concept Testing
Focus Groups
Leadership & Strategy
Research Strategy
Team Leadership
Stakeholder Management
Research Operations
Research Democratization
Vendor Management
Cross-functional Collaboration
Executive Presentation
Performance Management
Brainstorming & Workshops
Analysis & Synthesis
Qualitative Analysis
Statistical Analysis
Journey Mapping
Persona Development
Storytelling
Competitive Analysis
Heuristic Evaluation
Data Synthesis
Service Blueprinting
Tools & Platforms
UserTesting
Marvin AI
Optimal Workshop
Outset
Qualtrics
ListenLabs
Figma
Miro
Jira
Confluence
Aha!

What Colleagues Say

Feedback from executives and collaborators I've worked with throughout my career.

Thanh enriches every collaboration not only with her profound expertise but also with a warmth and joy that makes solving problems truly a pleasure.

SH

Stephanie Huston

VP Product Experience & Design Systems

As head of experience research, Thanh has built and led a high-performing organization that consistently delivers impactful results.

JH

Jon Harris

SVP Product Experience

Thanh's standout qualities include her exceptional ability to collaborate with stakeholders, uncover user problems, and translate customer feedback into actionable insights.

CP

Craig Porter

User Centered Design Leader

Get In Touch

Interested in discussing a research initiative, speaking engagement, or consultation? I'd love to hear from you.

Speaking

Available for consulting and new opportunities